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Work
About
CASE STUDIES
Brand Voice
Beer Cart
Blog

WHOPPER VS. BIG MAC

At the briefing for the Whopper’s 50th Anniversary, CP+B had a tasting of the Whopper and its competition. My partner Dave Clemans and I couldn’t help but notice how small the Big Mac seemed next to the Whopper. It made the very name “Big Mac” seem like false advertising. The visual pretty much created itself on the spot. It was a classic, yet embarrassingly effective, side-by-side comparison.

BKIUS 02428-1 KingMask_Booklet_4_5 1.jpg

BK TV I worked on a bunch of new product initiatives, such as a larger BK Snack Wrapper during the great Snack Wrap Wars of 2008. I also got the chance to promote healthier eating for kids and unhealthier eating for adults.

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720-218-3622 | allen@allenrichardson.com