Freelance creatives usually outperform the full timers. It’s true. Nothing personal against in-house creatives. They’re not less talented. Or lazy. Or burned out. I know because I used to be one of them.

But now I’m a freelance copywriter/creative director and I’ve found it has one major advantage:

Focus.

As a freelancer, all I’m doing working on is a single assignment.

One.

That’s it.

I’m not getting interrupted with the myriad of things the staff creatives are. I don’t get interrupted for an emergency addition of 15 frames of food footage. I don’t attend the town hall. I don’t even have to be at the birthday party for Barbara in the break room.

I first realized this huge advantage when my clients pointed it out. I’ll call them Steve and Dave (mainly because their names are Steve and Dave). My partner and I had sent in a round of work—lots of strong, fleshed out ideas—and one of the CDs mentioned what a good round of work it was. To which the other said “Well of course, when this is all you have to work on.” And it wasn’t a slam, just a very astute observation.

So if your next project needs someone with a laser-like, single-minded, unwavering focus, let me know. I could be yours. All yours.